It's definitely about more than just chores. But is it about feeling better, or actual behaviour change?

Photo by Nick Fewings TL;DR Executive Summary Try our chore-sharing conversation cards Take our FREE 30 second quiz to find out what you...

Implicit decision-making entrenches traditional gender roles; explicit communication is the most powerful driver to change things up

Over 43% of our daily actions are ruled by habit. Four crucial ingredients make habits stick: context, repetition, rewards and consistency

Fairshare launches experiment to uncover mismatched chore expectations, help people align on routine task frequency & reduce the mental load

Time tracking is one way to help couples share chores, but probably not the best way, and definitely not the most popular way

Spoiler alert: Women did most of the chores still - US fathers’ shares of domestic labour increased <5 percentage points during 2020

Research shows the significance of appreciation in relation to the division of chores

Wix photo TL;DR Executive Summary We are excited to be working with Softwire, a leading UK software company, to develop a prototype app...