Fairshare | Newsletter

Rachel Drapper

May 31, 20236 min

🏠⏳ #24 | It’s about more than chores - it's about equitable relationships

It's definitely about more than just chores. But is it about feeling better, or actual behaviour change?

Rachel Drapper

Apr 29, 20234 min

🏠⏳ #23 | It's about time we had a product

Photo by Nick Fewings TL;DR Executive Summary Try our chore-sharing conversation cards Take our FREE 30 second quiz to find out what you...

Rachel Drapper

Feb 12, 20234 min

🏠⏳ #21 | Let's get explicit

Implicit decision-making entrenches traditional gender roles; explicit communication is the most powerful driver to change things up

Rachel Drapper

Dec 23, 20225 min

🏠⏳ #20 | Can hoovering become a habit?

Over 43% of our daily actions are ruled by habit. Four crucial ingredients make habits stick: context, repetition, rewards and consistency

Rachel Drapper

Nov 21, 20224 min

🏠⏳ #19 | How often do you hoover?

Fairshare launches experiment to uncover mismatched chore expectations, help people align on routine task frequency & reduce the mental load

Rachel Drapper

Oct 16, 20223 min

🏠⏳ #18 | Pivot and sprint

Time tracking is one way to help couples share chores, but probably not the best way, and definitely not the most popular way

Rachel Drapper

Sep 6, 20224 min

🏠⏳ #17 | App v2 + COVID chores - what happened?

Spoiler alert: Women did most of the chores still - US fathers’ shares of domestic labour increased <5 percentage points during 2020

Rachel Drapper

Aug 8, 20224 min

🏠⏳ #16 | The Power of Appreciation

Research shows the significance of appreciation in relation to the division of chores

Rachel Drapper

Jul 4, 20224 min

🏠⏳ #15 | Chores, sex & 10,000+ hours in the kitchen

Wix photo TL;DR Executive Summary We are excited to be working with Softwire, a leading UK software company, to develop a prototype app...